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Latest Video Production Trends for 2019 That You Must Know!

· video production

As we have already reached to mid-2019 and video production trends become vital for every business to communicate with a large number of audiences. It also is considered as the main subject in digital marketing. With the advent and emergence of new technologies, it is possible to create valuable content through videos. These new technologies are like 360 videos, virtual reality, super-short (micro) video clips, live streaming on social media, full-production ads and stories, etc.

video production Riyadh

New gear and new formats of videos embark a modern and mini-revolutions across business and media. That's why the preference for video production over other types of content continues to grow, which is vital to marketers and brands. Many companies are offering the services of video production in Riyadh and Bahrain, which will incorporate their customers into their design and marketing plans. However, here we will look at some of the top video marketing trends for the year:

Adoption of Virtual Reality

Virtual reality becomes an emerging trend for many companies in 2019. The number of companies is adopting these technologies to teach their customers about their products and services usage. It continues gaining the attention of customers and enables them to take deep dive into their services. In addition, the military industry is also taking interests in it and provide simulation training to new recruits.

Moreover, medical schools have adopted VR to practice surgeries in a consequence-free learning environment. It offers free video content including full information and highlights. Therefore, this new trend allows viewers to watch the preview or demo of a product or virtually experience the services from their seats.

360 Degree Videos

360-degree videos offer a truly unique and interactive experience to users. The use of these videos is increasingly growing in the market. It is an endless way to create a video that shows an entire product or scene whether it is about travel sites, real estate, retail and events. Users can just click on the video and move around with it. With the use of smartphone and GoPro, you can create a 360-degree video easily by stitching them all together with an app. It provides a distinct user experience that helps the people to interact with your brand or product.

Vlogging

Vlogging becomes a huge concept like blogging on YouTube. Vloggers create and film video diaries, tutorials and other multiple aspects of their daily lives, which help the people to find their products or services. Businesses and entrepreneurs are adopting this technology to market their brand and products among a large number of audiences. With the help of a smartphone, microphone, and editing software, you can create a better vlogging with engaging content. It gives you an opportunity to create better relations with your target audience.

Emergence of Vertical Videos

Many social media platforms like Facebook, Instagram, YouTube support the Vertical Video. In fact, more than 75 % of people view videos on mobile phones. Therefore, brands that want to engage audiences through mobile devices with concise bite-sized videos need to embrace this format. Vertical video plays a major role when a user interacts with the brand through content. One of the effective evidences of these social media platforms, which already display the stories in vertical. It also displays on viewer’s entire phone screen thereby reducing distractions or options for clicking elsewhere.

Live Videos on Social Media

When we are talking about live videos, the first picture into mind is social media platforms like Facebook Live, Instagram TV, etc. It creates an authentic connection with users. According to research, it has been said that 82 % of people prefer to watch live videos on social media. The live videos for business become useful in regards to increase user engagements and promoting your brand.
With live video, your viewers feel you are directly communicating with them. In the real-time, they will comment and ask questions to you. Many organizations use live video to promote their new products by offering tutorials, demonstrations, webinars, question and answer sessions, interviews, live tours and more. This simple way will boost brand awareness, plus encourage the audience to stick around with your brand.

Shoppable Video Content

Videos also take emergence into e-commerce. These shoppable videos are for online customers, which allow users to click and buy products instantly. The shoppable videos are short videos clips that demonstrate the product and its style. These videos are commonly pop-up on websites and social media platforms, so you can make a purchase without leaving the site. Shoppable video content is also growing. By creating a showcasing video on products or services, it will allow users to swipe-to-buy using Instagram or Snapchat ads.

Bottom Line

The above-mentioned video productions trends are helpful in business growth and sales. There are multiple reasons for using video production strategy, which is an effective way to communicate with your audience directly. By creating amazing and high-quality video content, the business owners can convey a brand message among a large number of audiences.